Guide

7 product photo tips to sell more online

Great photos are about habits, not expensive gear. You can start using these seven tips today.

Food product photo on a wooden table

1. Make a clean main photo

The first photo shows up in search results and decides whether buyers click. Use a white or plain backdrop, the product centered, nothing else around it.

2. Show the product in use

After the main photo, show the product in a fitting setting: coffee on a cafe table, skincare on a dressing table, shoes on a city street. Buyers can picture using it more easily.

3. Help buyers picture the size

A common complaint: the item turned out smaller than expected. Show the product held in a hand or worn by a person so the size is clear.

4. Keep a consistent style across your shop

A shop with matching backdrops, light, and framing looks more professional. Pick one style and use it for every product. In Etalasa, save a favorite style and reuse it.

5. Don't forget the details

Add close-ups of the fabric, stitching, texture, or ingredient label. Details answer buyers' questions before they ask.

6. Keep colors honest

Shoot in daylight so product colors are accurate. Colors that differ from the real thing disappoint buyers and lead to bad reviews.

7. Refresh your best sellers first

Start with your most viewed products. Replace their photos with cleaner versions, then compare clicks and sales a few weeks later.

Questions and answers

What sellers often ask about this topic.

How many photos should one product have?

Use the photo slots the marketplace gives you. At minimum: one plain main photo, one or two lifestyle photos, and one detail photo.

Can a lifestyle photo be the main photo?

It can, but plain backdrops are usually clearer in search results. Try both and see which gets more clicks.

What if I don't have time to reshoot?

Use the phone photos you already have. As long as the product is clearly visible, the backdrop and mood can be changed in Etalasa.

Make your shop look its best today.

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